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This course is for anyone who is interested in creating a new e-business.

"Realistic Simulations"
So you can see how Internet Marketing really works. All Courses also include pre and post-test which identifies individual strengths and weaknesses, allowing you to take only the units you haven't mastered and test how well you've mastered the completed Module.


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Internet Marketing Training




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Usual Price
£~~245~~

Our Price
12 Months Access:
UK:149
US:$261
Eur:€219


	65%

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

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Internet Marketing Modules Outline:

Internet Marketing: Your E-Business

E-Commerce and Your Company
Future Directions
Where You Are and Where You're Going

Building Resources
Marketing and Management

Internet Marketing: Influences on E-Commerce

Moving E-Business Forward
Internet Stock
Increasing Stock Value

Building a Presence
Approaching the Market

Internet Marketing: Killer Apps

What Are Killer Apps?
Rules for Building Killer Apps
The Rest of the Rules

Land Mines to Avoid
Other Potential Problems
Protecting Yourself: An Action Plan

Internet Marketing: Developing Your E-Business

The Virtual Corporation
Transferring Information
Laws of E-Commerce

Considering Your Options
Looking to the Future

Internet Marketing: Real-Time and Data Mining

Real-Time Systems
How Real-Time Can Work for You
The Data Mining Process
Benefits of Data Mining

Data Mining and Customer Service
Analyzing and Using Data

Internet Marketing: Lowering Your Business Costs

The Supply Chain
Automating the Vendor Flow
Automating the Customer Flow

The Virtual Workforce
Managing Your Virtual Employees
Strategies and Solutions

Internet Marketing: Customer Service and Payment

The Call Center
Other Customer Service Concerns

Payment Types
Payment Systems
Payment Security

Internet Marketing: Marketing Your E-Business

Identifying Your Customers
Developing a Marketing Plan

Affiliate Marketing
Marketing Models
Other Marketing Examples

Internet Marketing: Advertising on the Internet

Internet Promotion
Finding Your Customers
Designing Your Ads

Drawing Customers to Your Site
Looking to the Future

Internet Marketing: Building Marketing Strategy

External Marketing
The Road Show
Public Relations and Investor Relations

Data Mining and Marketing
Extracting and Analyzing the Data

Internet Marketing: Resource Planning

Your E-Commerce Strategy
E-Commerce Risks

Knowledge Management
Changes in Technology
New Opportunities

Internet Marketing: Managing Your E-Business

Reducing Costs
Leveraging Your Assets
Encouraging Repeat Customers

Influences on Your E-Business
Other Issues to Keep in Mind

Internet Market Training Tutorial

Training Tutorials - e-Learning - Distance Learning - Self paced - Courses